In ancient Greek mythology, Arcadia was the ideal - a place of harmony, beauty, and authentic human experience. Not a utopia of perfection, but a world where people lived fully, connected deeply, and experienced life at its richest. That image stayed with us when we looked for a name.
Our brands serve different generations, different seasons, and different countries. But beneath those differences lives a shared conviction: that travel, done right, is one of the most powerful forces in a human life. It opens minds, forges friendships, builds confidence, and creates memories that shape who you are. What unites our brands is not a target audience or a price point - it is a refusal to settle for the ordinary. Arcadia brings together the founder-built niche travel brands that live by that belief, and gives them what's hard to build alone: the backing, the platform, and the network to grow further.
From a first ski adventure at 16, to a summer of discovery with friends - travel marks every chapter. But the most profound journeys often come later, when you finally have the time, the wisdom, and the appetite to experience the world without hurry. To stand somewhere extraordinary and truly, deeply feel it. Those are the journeys we are most passionate about. That is what Arcadia means to us.
"The future of travel isn't about being the biggest. It's about being the most meaningful. The brands that create real human connections will always win."
Michiel Hermans
CEO, Arcadia Travel Group