Small, passionate, and deeply invested in what we're building. We believe the best companies are run by people who genuinely care.
This is the team you'd be talking to. Everyone here has a direct role in how Arcadia's brands operate - none of this is managed from a distance. When you reach out, you'll speak to Michiel directly.
Michiel co-founded Arcadia Travel Group in 2025. He spent 6 years at McKinsey & Company before leaving to build something he's genuinely passionate about. In year one at Arcadia he ran Hobo Reizen as General Manager - delivering 40% revenue growth, a restructured team, a redesigned product portfolio, and measurably higher customer satisfaction. Today he supports strategic and commercial priorities within the brands, drives cross-brand initiatives in digital, AI and finance, and leads Arcadia's strategy and brand partnerships.
Philip leads Hobo Reizen as General Manager, with full P&L responsibility and a mandate to transform the brand across strategy, product, team, and commercial engine. He is redesigning the product portfolio - adding 20+ new destinations and launching Hobo Active for the active 50+ - while building the marketing and digital infrastructure to scale. Before Hobo, 14 years in strategy consulting at Monitor Deloitte and PwC, then COO at Strarex, and four years coaching 50+ Belgian growth companies through Voka.
A travel industry specialist with over a decade of experience across Joker Reizen, Nordic Collection, and ViaVia World, Toon has managed multi-brand travel portfolios, driven P&L growth, and built franchise networks across four continents. He understands from the inside what it takes to grow a travel brand without losing what makes it special.
With a background in brand management at Estée Lauder and commercial leadership at Flandria, Cleo brings sharp marketing instincts and operational discipline to Arcadia. She has led brand rollouts, reorganisations, and growth strategies across both consumer goods and B2B environments.
When a founder is ready to transition, the brand doesn't miss a beat. For every brand where a founder has stepped back, Arcadia has appointed a General Manager with direct expertise in that specific niche - not a generalist, but someone who understands those particular customers, that culture, and that style of travel from the inside.
Philip leads Hobo Reizen as General Manager, bringing 14 years of strategy consulting at Monitor Deloitte and PwC, operational leadership at Strarex, and hands-on coaching of 50+ Belgian growth companies through Voka. Toon leads GrooveX, having managed multi-brand travel portfolios and digital transformation programmes at Joker Reizen and Nordic Collection. Cleo leads Jongerentravel, combining brand-building experience from Estée Lauder - including the Benelux launch of KILIAN - with commercial leadership at Flandria.
If you stay in your business, this team works alongside you. If you're ready to step back, you'll know your brand is in hands that genuinely care.
No account managers, no intake forms. If you're curious about what Arcadia could mean for your brand - whether that's a full transition or a growth partnership - reach out directly.
Talk to MichielIf you want to help founder-led travel brands grow - in marketing, operations, or brand strategy - we'd love to hear from you.
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Hobo Reizen - General Manager & Co-owner (2026–present) Leading Hobo Reizen with full P&L responsibility, driving a comprehensive transformation across strategy, product, team and brand. Joining Hobo wasn't just a career move - it was a deliberate choice to work in a more entrepreneurial context he genuinely loves, with a brand he believes in, building something that lasts. At the heart of everything: a deep conviction that the client experience is never a detail, it's the product. Five priorities shape his agenda in H1 2026: building a high-performing team and growing the organisation's marketing maturity; embedding AI across workflows to move faster and smarter; sharpening the brand positioning and commercial engine to convert, retain and upsell more effectively; redesigning the product portfolio, including 20+ new destinations and the launch of Hobo Active as a standalone sub-brand for the active 50+; and growing a loyal Hobo Community that keeps customers coming back and brings new ones in. Thinks along on strategy and brand partnerships across the Arcadia group.
STRAREX - COO (2024–2025) Responsible for operations, culture, delivery and talent, working closely alongside the CEO. Immersed, day in day out, in what makes marketing agencies work, what clients actually need, and where growth strategies succeed or fail in practice. The marketing depth he built there is something he draws on directly in his work at Hobo today.
Voka Chamber of Commerce - Programme Lead & SME Coach (2020–2024) Coached 50+ ambitious SMEs (€1–50M turnover) through a one-year growth accelerator. Worked with founders and management teams on growth strategy, market positioning, business models and go-to-market across IT, marketing, industry, retail and construction. What he took from those years: a sharp instinct for where a business is stuck and what it actually needs to move forward. And a deep respect for entrepreneurs who build things from scratch.
Monitor Deloitte / PwC - Director (2010–2024) 14 years at the sharp end of strategy consulting, advising multinationals and mid-sized companies on growth, pricing, commercial excellence and organisational design. He worked across industries, geographies and boardrooms and learned that the best strategies are only as good as the people willing to execute them. It's where the analytical foundations were laid, but also where he discovered that real impact lives in the translation from slide to action.
A year backpacking across South and Central America - 40+ countries visited. He's seen enough of the world to know that travel at its best is less about the destination and more about what it does to you, how it shifts your thinking, sharpens your curiosity, and quietly changes what you consider possible. Read more in Our Story.
Master in International Business - IESEG School of Management (dean's list, Summa Cum Laude)
Master in Business Economics - KU Leuven (Magna Cum Laude)
(Trail) running, road, mountain and gravel cycling, wine, and his sons César & Auguste and his wife Ann-Catherine. A former Scout leader, he never quite lost the instinct for bringing people together around a shared experience. He reads, listens to podcasts, picks up new skills, and has a tendency to disappear down rabbit holes he didn't plan on finding. That appetite for new terrain - physical and otherwise - is what drew him to travel in the first place and what keeps him honest about what good travel should feel like.
Arcadia Travel Group - Co-founder & CEO (2025–present) Led Hobo Reizen as General Manager in year one - new marketing strategy, team restructure, redesigned product portfolio, and brand repositioning - delivering 40% revenue growth and a measurable rise in customer satisfaction. Now supports strategic and commercial priorities across the brands, drives cross-brand initiatives in digital, AI and finance, and leads Arcadia's strategy and brand partnerships.
McKinsey & Company - Engagement Manager (2018–2025) Specialised in value creation, growth strategy and operational excellence across diverse sectors - from healthy snacking and plant-based food to spare parts distribution, chemicals, building materials and steel. Known for rapidly assessing performance, unlocking growth levers, and leading cross-functional transformation with a hands-on, results-driven approach. Work ranged from international growth programmes and commercial excellence to 15+ private equity due diligences on deals from €100M to €10B.
3+ years backpacking across South America, Central America, Asia and Africa - 50+ countries visited. He knows from firsthand experience in the field what travel can do to a person. Leaving McKinsey wasn't just about backing great brands - it was about working in a sector that genuinely energises him, one he understands from the inside. Read more in Our Story.
Business Engineering - KU Leuven
MSc Finance - ESADE Barcelona
Ultra-trail running, high-altitude mountaineering, mountain biking, diving, kitesurfing. Always on the explore - pushing into unfamiliar terrain on foot, on water, at altitude. The same instinct that takes him to places most people don't go is what drives his belief that the best travel experiences are never ordinary.